Supplyer Ltd buys household, cleaning, food, drink and confectionery lines outright, holds them in our own West Midlands warehouse, and distributes them to the independent retailers that are hardest for a brand to reach directly.
Brands we stock: Persil, Fairy, Bold, Surf, Comfort, Lenor, Vanish, Domestos, Cif, Flash, Harpic, Dettol, Viakal, Cillit Bang, Febreze, Astonish, Fabulosa, The Pink Stuff, Dr Beckmann, Asevi, Dri-Pak, Milton, Dove, Palmolive, Radox, Vaseline, L'Oréal, Gillette, Oral-B, Sure, Vosene, Palmer's, Sebamed, Revlon, Imperial Leather, Johnson's, Steradent, Fixodent, Nenuco, Cadbury, Lipton, Barry's Tea, Trebor, Halls, Fox's, Burtons, Gullón, Doves Farm, Flahavan's, Ben Shaw's, Thai Taste, Cholula, Mezzetta, Marshmallow Fluff, La Costeña, Bacofoil, Wrapmaster, Sellotape, Caterwrap, Airpure, Neutradol.
We are not an agency, a broker or a listing service. We buy stock on your terms, hold it, and sell it on into UK independent retail.
We also sell direct to consumers, which gives the brands we work with additional reach beyond the independent channel.
We purchase stock on your standard wholesale terms and take title to it. No sale or return, no consignment, no shelf-space invoices — you raise an invoice and we settle it.
Around 1,500 SKUs are held live in our own 8,000 sq ft warehouse in the West Midlands, so your lines stay available to our retail customers between your production runs.
Our route to market is small independent retail across the UK — the accounts that are hardest for a brand to reach directly and expensive to service one at a time.
You deal with a single trade account and a named contact for forecasting, ordering and queries, rather than a long tail of small individual retailers.
You ship to one address on one set of terms. From there your lines go out to independent retailers the length of the country — the accounts that are slow and expensive for a brand to open one at a time.
Household and cleaning, and food, drink and confectionery, are where most of our volume sits — but we buy across FMCG generally, including health and personal care, toys and gifting, seasonal ranges and pet and garden lines.
Laundry, surface care and household consumables — the repeat-purchase lines that bring independent retail customers back every week.
Ambient grocery, soft drinks, confectionery and world foods for convenience, food-to-go and impulse retail.
Haircare, skincare, oral care and toiletries — high-frequency lines that independents rely on to compete with the multiples.
Foil, film, disposables and everyday home essentials, including catering formats for food-to-go operators.
Not on this list? If it moves through independent retail, it is worth asking — we take on new categories where the lines and the terms work.
Our 8,000 sq ft facility in the West Midlands is our own site — not a third-party logistics provider and not a virtual office. Around 1,500 SKUs are held live, with cleaning chemicals stored separately from all food and confectionery stock.
Stock is booked in against the purchase order, date codes are recorded on receipt, and everything rotates first-expired, first-out. Retail orders are picked in-house and go out next day on stocked lines.
Everything your account team needs to assess us is on this site, and our full registered details are on the brand partners page. If it is easier to just ask, we answer enquiries the same working day.